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Connecting to a mobile network or wifi at a large sporting event or concert used to be a chore. Networks congest quickly as tens of thousands of fans attempt to post selfies, stream key moments, and access news related to the event like league scores and team updates.

Data usage at the NCAA Final Four is expected to surpass that from Super Bowl 50 this year, where there was 5.2 terabytes of data transferred over the AT&T network, 10.1TB of data was consumed during the event.

READ: Smartphones: The state of the market (Tech Pro Research story)

Teams, stadiums, and data providers-terrified of losing millennial ticket-buyers to quality living room experiences-have built robust networks at studiums in response to consumer demand for fast mobile data at live events.

Fans want to do things at events like upload photos to social media, check scores from other games, and even multi-task and watch shows on Netflix during games.

Smart stadiums have apps that offer conveniences like in-seat food and drink ordering, bathroom wait times information, and traffic details around the stadium. These features allow teams and leagues to collect data on fans

TechRepublic’s Teena Maddox recently reported on stadium wireless innovation and joined this week’s podcast to discuss how sports teams in particular are using mobile data to upsell and super-serving ticket-buyers.


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