Updated 7/16/2010: At its press event on Friday, Steven Jobs said Apple will give away a free case with every iPhone 4 purchased through September 30. Current iPhone 4 owners will be able to get a free case by registering through Apple’s website. And, those who already purchased a case will get a full refund for the price of the case. Apple has also released iOS 4.0.1, which reportedly fixes an issue where more signal strength bars were shown than should have been and an Exchange bug.

In a recent Sanity Check poll, Jason Hiner asked TechRepublic members what Apple “should” do to address the iPhone 4 antenna problem (real or perceived).

On Wednesday, Apple announced it would hold a press conference on Friday at 10:00 AM PST. While Apple hasn’t officially told reporters what they will address at the event, nearly everyone expects the company to make a statement about the iPhone 4 antenna problem. But, just exactly how the Cuppertino company plans to address the issues is up in the air.

Larry Dignan, Editor in Chief at TechRepublic’s sister site ZDNet, hopes Apple still shock most analysts (and customers) by announcing a full iPhone 4 recall.

As Dignan wrote in his open letter to Steve Jobs:

“People going into Friday’s press conference expect bumper cases and an apology. Give them a full recall and Apple can show they love their customers as much as they love the company’s products.”

I hope Larry’s right, but I’m not overly optimistic Jobs and company will be so bold. What do you think?

More on the iPhone 4 antenna problem: