As if all the sponsored applications that come with most new computers wasn’t enough, Microsoft announced Friday a program to sell ads on the Windows 7 desktop.

According to a CNET News report from Ina Fried:

“Advertisers can buy the right to offer various themes that customize the desktop image and that promote various gadgets and even custom sounds for the Windows 7 operating system. Microsoft stressed, however, that users will choose which, if any, of the customizations they want to download. … The Windows Personalization Gallery offers a desktop branding experience for users throughout the operation of their Windows 7-based PC, including backgrounds, slide shows, borders, and application audio elements.”

I understand that no one is forced to download or use a sponsored desktop theme. I also realize most people proudly wear clothing emblazoned with their favorite brand logo. But, something about this program rubs me the wrong way. What do you think?