Enterprises are launching “corporate portals,” gateway sites that act as an entryway to both a company’s Web presence and its intranet. In this column, Web consultant Kelly McKnight gives his opinion on a corporate portal, highlighting strengths and weaknesses that may translate to your company’s Web presence. The following index provides an objective look at the site’s features.
Kelly’s thoughts on the Yahoo Web site
Starting this week, we’re taking aim at the latest marketing and advertising arena—the search engines. Considering that an estimated 70 percent of Web sites are found using search engines, there’s a lot of interest on what’s going on in them.

There’s no better place to start than the busiest site on the Internet. But who am I to criticize Yahoo? I mean, it almost single-handily created the search engine concept, right?

I’m not going to let that stop me, of course.

When I started on the Internet, Yahoo was my search engine. But today, I hardly ever find myself going there. When I revisited the site, I immediately understood why. Yahoo isn’t a search engine anymore; it’s a way of life.

Call me single purposed, but I go to search engines to find the sites I want to visit. Sure, Yahoo still does this function—in between advertising banners, sports scores, news, address books, yellow pages, trip planning, stock quotes, and who knows what else.

I think Yahoo is a victim of its own success. It has fallen to the idea that bigger has to be better. By presenting more services and features that will keep visitors on the site longer, Yahoo has a greater opportunity to sell them something. But I’m not buying it.

The verdict
Today’s Yahoo reminds me more of AOL than a search engine. Maybe that’s why I find myself going more and more often to Dogpile to do my searching.

Do you Yahoo? Good for you! I hope you use all the services. For me, all that stuff just gets in the way. It’s just not My Yahoo, I guess.

Kelly McKnight is a principal of Via Internet Studio, a consulting firm that specializes in corporate Web site design, Internet marketing, and e-commerce.

Now it’s your turn to review the Yahoo Web site. Just click on Rate this Site!, and you can help separate the good from the bad from the ugly. It only takes a minute or two to complete your rating, so don’t waste any more time—rate this site now! For Kelly’s rating, scroll below and click to page two.