As cloud deployments continue to deepen in the enterprise, the potential market leaders are shifting.
It's no surprise that cloud is taking over the enterprise. In fact, according to a recent study conducted by HyTrust, 74% of organizations plan on moving even more systems to the public cloud this year. What may be surprising, though, is what public cloud provider they are choosing.
In terms of revenue, the current market leaders in the public cloud are undoubtedly Amazon Web Services (AWS) and Microsoft Azure, with AWS far ahead as the top dog. IBM and Google round out the top four. However, HyTrust's study seems to show a decided shift in the market.
SEE: Cloud platform spotlight: The top three contenders (Tech Pro Research)
When asked what platform they intended to pursue for their cloud operations, these were the top three responses:
- Microsoft Azure - 32%
- VMware vCloud Air - 24%
- AWS - 22%
The majority of the respondents in favor of Azure were from financial industries (43%) or from manufacturing (50%). Industries looking at AWS were information research and analysis (33%), healthcare and life sciences (29%), and tech companies (18%).
For many traditional organizations, the cloud—especially the public cloud—is still relatively new territory. As such, many in the enterprise are starting their journey with the hybrid cloud, or a blend of public and private cloud technologies. This is where Microsoft Azure's true potential lies, and what could be the reason behind the results of this study.
Microsoft is one of the only cloud vendors that offers a true, end-to-end, hybrid cloud option where they manage both the public and private cloud aspects. AWS and Google have hybrid cloud solutions, sure, but they outsource the private cloud element to third-parties. Additionally, Microsoft's name carries weight in the enterprise, and that cannot be discounted.
In addition to the cloud, the study also looked at the growth of the software-defined data center (SDDC) and its related technologies. According to the study, 88% of respondents said properly-implemented SDDC strategies and deployment could "noticeably benefit the bottom line." But, how does one properly implement SDDC? Ninety percent said that automation is the key to SDDC success.
SEE: Public cloud crushing private cloud in growth and revenue (TechRepublic)
Despite these future promises of cloud and SDDC growth, there are still concerns—namely security. Of those surveyed, 54% predicted there would be more SDDC data breaches and security problems in the future. But, 93% said that if security was better, they could derive even more benefits from their investments in cloud and SDDC.
"The potential of virtualization and the cloud was always undeniable, but there was genuine concern over security and skepticism regarding the processes required. What we find in this research is that the challenges are being overcome, and every kind of function in every kind of industry is being migrated. There are some holdouts, to be sure, but they're now the exception, and we're betting they won't stay that way for long," said Eric Chiu, president of HyTrust.
The 3 big takeaways for TechRepublic readers
- According to a new study from HyTrust, 74% of organizations are moving additional processes to the public cloud, and more are choosing to do it with Microsoft Azure than AWS.
- In looking at the SDDC, nearly 90% said that they thought the SDDC could improve the bottom line, which could be the mark of greater acceptance of SDDC in the enterprise.
- Despite growth in both areas, security and compliance were still major concerns, meaning vendors will need to address security if they want to grow their cloud or SDDC business in the enterprise.
- How public cloud providers are making security a non-issue for app developers (TechRepublic)
- Public cloud computing vendors: A look at strengths, weaknesses, big picture (ZDNet)
- Labor costs can make up 50% of public cloud migration, is it worth it? (TechRepublic)
- Can Oracle become a public cloud power? (ZDNet)
- Hybrid cloud: The smart person's guide (TechRepublic)