Developer

Ruby needs a facelift

The Ruby Association has announced a new competition to redesign the logo for the Ruby programming language. Contestants have until the end of the month to design a new logo that best represents the language. Here's my entry...

The Ruby Association has announced a new competition to redesign the logo for the Ruby programming language. Contestants have until the end of the month to design a new logo that best represents the language.

The current ruby logo, a cut red gemstone complete with web 2.0 style reflection, is simple and to the point. Personally I like it — at least it's clearer than some others I could name (and at least you don't have to apply to use it).

But clearly it's not cutting the mustard for the Ruby association, as the competition page explains: "it's not well known as a logo that represent the programming language Ruby itself." The logo contest continues the Ruby associations rebranding efforts in the wake of their latest website redesign.

It's great to see the Ruby Association doing the smart thing and going to the community for logo ideas. I think that it's been proven conclusively that going to a professional design house guarantees you nothing at all (and if you thought it couldn't get any worse, check this out!) Ruby has a lot of fans in the design community as well, which should give them a pretty good field to work from.

Winners will receive 100,000 yen (approximately $1000 AU) and the intriguing "winner plate", which I can only assume confers some kind of super bragging rights among Ruby developers.

Without any further ado, here's my own entry into the competition, look for it at the top of the ruby website shortly!

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