Learn how Samsung Galaxy and Apple iPhone owners approached the prospect of new product launches based on older model sales data from eBay.
I recently wrote about some interesting statistics regarding the sale of Samsung Galaxy S5 and earlier models on eBay in anticipation of the Samsung Galaxy S6 announcement, which occurred on March 1.
I stated that "in the 10 days after the Samsung S6 announcement event invitations went out to press on February 2, the number of Galaxy S5 models sold jumped nearly 65% on eBay, and the average selling price (ASP) rose nearly 30%." I compared this to the Apple iPhone 5S and 5C, prices of which dropped only 3% while the number of actual units sold remained the same as before. Keep in mind in both cases this activity occurred BEFORE the actual product launches, so this reflects the mindset of consumers as they anticipated the upcoming new models.
I concluded the article by commenting that "now that the Galaxy S6 has launched, we'll revisit the topic to see how the event will affect the average selling price of previous models on eBay and compare that data to the numbers involved with the iPhone 6 event this past September."
So how did Samsung match up against Apple after their S6 launch?
On the day of the official announcement, a Samsung Galaxy S5 sold in the US about once every 2 minutes.
The number of Samsung Galaxy S5s sold in the US on eBay increased over 10% from the day before the announcement.
On the day of the official S6 and S6 Edge announcement, the average price of the Samsung Galaxy S5 in the US rose 5% on eBay.
(the above statistics are based on Samsung Galaxy S5 eBay US Marketplace data pulled before, during and after the S6 announcement event from February 29, 2015 through March 2, 2015)
By comparison, after the Apple iPhone 6 and 6S were announced the following trends were observed:
On the day of the official announcement, an older generation iPhone sold in the US about once every 15 seconds.
The marketplace saw an increase of 20% in the number of iPhone 5 listings on eBay.
On the day of the iPhone 6 announcement the average price of the Apple iPhone 5 in the U.S. did not show a significant increase.
(The above statistics were based on Apple 5S/5C eBay US Marketplaces data pulled before, during and after the official event from September 8, 2014 through September 10, 2014).
Furthermore, it's interesting to note that the average price for a new iPhone 5 (all models) fell around $55 since it's post-announcement peak, from $491.43 on the 10th to $435.06 on the 18th.
What does this mean? Simple: it appears clear that iPhone users unloaded their older phones more often AFTER the Apple iPhone 6 product launch compared to Galaxy users who did the same BEFORE the Samsung Galaxy 6 product launch. For a good number of iPhone loyalists, seeing was believing. For the Samsung fans, the hope of exciting new features was enough to motivate them to dump their old phones in advance, sight unseen of the new product. This isn't to indicate that Samsung owners were more enthusiastic about the Galaxy S6 than iPhone users were towards the iPhone 6, of course, but it's interesting to note the different reactions between the two groups.
What do you think? Do Samsung Galaxy users have more faith and are more willing to gamble on upcoming product releases or are Apple iPhone users more cautious (or sensible?) about change until the facts are in hand?