Software

SEO is voodoo

Anyone who claims to know everything about search engine optimisation is either a fool or a liar.

Anyone who claims to know everything about search engine optimisation is either a fool or a liar.

This public service announcement has to be made in light of Google owning up to the fact that last year their search engine was tweaked 450 times. That is more than one tweak a day.

If your local SEO expert claims knowledge of all that is involved, ask for another bottle of snake oil to go with the one you last purchased. If a target is moving that quickly, how can one possibly keep up?

To be fair, SEO is a victim of the Ninety-ninety rule which states:
"The first 90% of the code accounts for the first 90% of the development time. The remaining 10% of the code accounts for the other 90% of the development time."

Once you have decent keywords and assorted other language in the meta section of your Web page, to do anymore adjustment is entry into the voodoo area. This is the area where you are constantly chasing your tail and Google's in a vain attempt to gain and hold that coveted number one ranking.

Many sites get caught in a never-ending cycle of SEO that chews up precious resources and time that could be better spent actually making a better site. Creating a site that people want to link to and writing engaging and informative content is often overlooked in the quest for Google ranking.

If you build a good popular site then the Google ranking will take care of itself. One of the reasons Google needs to make itself a moving target is because "experts" continue to come up with cheats that circumvent what Google is trying to do.

And the more Google moves, the more the SEO experts chase them.

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