Markus Weichselbaum, CEO of social application developer TheBroth.com, says he has yet to see interoperability advantages from OpenSocial, Google's common API for social networking applications.
Speaking at MySpace Australia's developer platform launch in Sydney last night, Weichselbaum said his company needs to target each social network individually due to differing demographics and methods of application development implementation.
TheBroth.com claims to have 12.5 million users and over 28 social networking applications.
Allen Hurff, MySpace engineering senior vice president, told Builder AU that MySpace has implemented a majority of OpenSocial's 0.7 API but has also extended the application platform to include functionality such as bulletins and the ability to use Actionscript.
Weichselbaum cited MySpace's extensions as a cause for MySpace specific implementations.
"Things that are very specific to MySpace and make sense on MySpace, the particular extensions to the OpenSocial API — they don't make sense on Hi5 so much and, actually, what you can do on these networks is different.
"Different platforms are going to be a fact, they are all very specific for what they are trying to achieve. As a developer we take that in our stride. It would be nice if there was one language," he added.
At its launch OpenSocial touted interoperabilty as being one of its key features.
Hurff remains adamant that MySpace is improving the OpenSocial platform rather than fracturing it.
"[We have] extended the platform, not splintered it," Hurff said.
Some would say that it is a long way from software engineering to journalism, others would correctly argue that it is a mere 10 metres according to the floor plan.During his first five years with CBS Interactive, Chris started his journalistic adventure in 2006 as the Editor of Builder AU after originally joining the company as a programmer.Leaving CBS Interactive in 2010 to follow his deep desire to study the snowdrifts and culinary delights of Canada, Chris based himself in Vancouver and paid for his new snowboarding and poutine cravings as a programmer for a lifestyle gaming startup.Chris returns to CBS in 2011 as the Editor of TechRepublic Australia determined to meld together his programming and journalistic tendencies once and for all.In his free time, Chris is often seen yelling at different operating systems for their own unique failures, avoiding the dreaded tech support calls from relatives, and conducting extensive studies of internets — he claims he once read an entire one.