For the first time in the United Kingdom, Internet traffic attracted by social networking sites has overcome the traffic of Webmail services.

An excerpt from PC Pro:

The top 25 social networking sites, including Facebook, Bebo and MySpace, now account for more than 5% of U.K. Internet traffic, according to figures released by Hitwise.

“This confirms that social networks are starting to eat into the Web-based email providers’ dominance of the Internet messaging market,” says a Hitwise statement.

Also, social networking sites allow more clicks out to other sites as compared to Webmail services, a real interesting point for advertisers.

While the social networking trend is on the rise, it seems like enterprises are having a tough time (VNUnet) blocking access to social sites.

More information:

Social networks overtake webmail – Hitwise (E-consultancy)

Do you think it will pay off for enterprises to go against the trend here?