For the first time in the United Kingdom, Internet traffic attracted by social networking sites has overcome the traffic of Webmail services.
The top 25 social networking sites, including Facebook, Bebo and MySpace, now account for more than 5% of U.K. Internet traffic, according to figures released by Hitwise.
“This confirms that social networks are starting to eat into the Web-based email providers’ dominance of the Internet messaging market,” says a Hitwise statement.
Also, social networking sites allow more clicks out to other sites as compared to Webmail services, a real interesting point for advertisers.
While the social networking trend is on the rise, it seems like enterprises are having a tough time (VNUnet) blocking access to social sites.
Social networks overtake webmail – Hitwise (E-consultancy)