SWsoft, the software giant popular with Web hosting firms, has renamed itself Parallels after its new product line that lets Windows run on Intel-based Macs.

The reason for this re-positioning is to deliver a “simple and unified vision,” according to Chief Executive Serguei Beloussov. “We need to look like a company which has products that fit together well,” he says.

The new names of its various products will be as follows, to be phased in with the new program and program releases:

  • Parallels Desktop (no change)
  • Parallels Workstation (no change)
  • Parallels Server (no change)
  • Parallels Virtuozzo Containers (Virtuozzo)
  • Parallels Management Console (VZMC)
  • Parallels Infrastructure Manager (VZCC)
  • Parallels System Automation (PEM)
  • Parallels Business Automation (PEM/HSPc)
  • Parallels Plesk Control Panel (Plesk)
  • Parallels Plesk Expand (Expand)
  • Parallels Plesk Sitebuilder (Sitebuilder)
  • Parallels Ensim Pro (Ensim Pro)
  • Parallels HSphere (Hsphere)
  • Parallels Confixx (Confixx)
  • Parallels Open Platform (Fusion)
  • Parallels Technology Network (SWDN)
  • Parallels Partner Network (PartnerNet)
  • Application Packaging Standard (no change)
  • OpenVZ (no change)

In addition, the company is branding its suite of virtualization and management products under the term “Optimized Computing.” According to its site:

The new Parallels’ Optimized Computing vision begins with the Parallels Open Platform — an open, partnership-oriented platform that brings together desktop and server virtualization plus system and business automation for use in on-premise, on-device, hosted and software-as-a-service (SaaS) usage models.

SWsoft’s annual revenue has more than doubled in the last year. At the moment, the company has 900 people worldwide, or a 50 percent increase over last year.