They say timing is everything. On social media, it can make all the difference. You don’t have to look far to find study after study discussing the best times to post on various social media platforms. There’s a lot of info out there, and some of it conflicts. Here are four points to get you started.

First, according to Buffer Social, engagement on social media is 18% higher on Thursdays. Maybe it’s because of workers losing steam late in the week, or maybe it’s because they’re actually hustling to get stuff done before Friday. Either way, the end of the work week is looking like a good bet for important posts.

Second, PR Daily reports that if you’re planning on posting to LinkedIn, the smart move is to post either before or after work, as that’s when the network is most often used. Posts in the middle of the day tend to get less traffic.

Third, you’ve got about 90 minutes before your Facebook post reaches its half-life in terms of engagement. It doesn’t sound like much, but considering a tweet’s lifetime engagement peaks around 18 minutes, it’s not too bad.

And fourth, FastCompany reports that the best time for retweets is between 9pm and 1 am, which goes to prove the Internet does not sleep.

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