There's an art to a good pitch. Being able to clearly articulate your vision and get people on board with your idea isn't easy, and no one one knows this better than startup founders. As a founder, your job is to convince people everywhere you go that you have the next big thing.
A good pitch will tell your story and what problem you're going to solve. It will use numbers to show how you'll make money solving it. An entrepreneur should be able to clearly explain his or her value proposition in 90 seconds or less, or the time it takes to ride an elevator with someone.
Startup events are some of the most popular places new companies go to pitch. And, the 36|86 conference in Nashville was no different. The first day of the conference saw three rounds of 90-second pitches about a wide variety of markets.
Here are the top five startup pitches from day one of 36|86.
Babyscripts is a company focused on helping women have healthier pregnancies. The company sends a users a "Mommy Kit" with a wireless scale and blood pressure monitor that connect to a mobile app, and then it automatically pushes their data to the application. The mobile app provides information such as a pregnancy resource guide, nutritional guide, and alerts. If a major issue is discovered, the user's OBGYN can be alerted in real-time to intercept the problem.
Anish Sebastian, the CEO and co-founder, made the pitch. Sebastian opened up by dramatically explaining common health issues in modern pregnancies and how his product would solve part of that problem. After walking through the way it works, he explained the revenue model and pricing tier.
Managing corporate resources can be difficult, especially with the advent and growth of the cloud. DivvyCloud helps IT leaders manage and automate public and private cloud resources. The company's technology-agnostic Cloud Management Platform (CMP) empowered what they call "CloudOps" and helps them better support their cloud infrastructure.
The DivvyCloud pitch opened up with a slightly humorous angle and the presenters were able to make the pitch entertaining, even though the content might seem dry to people outside of the space. Then, they were able to explain DivvyCloud's value and who would benefit from their offering.
"Wiggle your toes."
That's how Lucy Beard, founder and CEO of Feetz, opened her pitch. She then went through a set of questions asking if shoes were too tight, or too loose, or didn't fit. Feetz is a digital cobbler that makes custom-fitted 3D printed shoes, and they want to solve the problem of people not being able to find the right fit.
Beard's pitch was good because she clearly explained the problem, and then went on to tell the audience how big the market is. Additionally, Beard talked about strategic partners, including the former CEO of Reebok, and Feetz's investors. Finally, she said how she would use funding, a key point to speak to if you're pitching to raise capital.
Florence Healthcare improves the flow for data collected during clinical trials. The company makes it easier to manage and monitor documents and data while keeping everything compliant and secure. Florence also claims that it can reduce costs and improve analytics for healthcare companies and pharmacological institutions.
The pitch was interesting, because CEO Ryan Jones was able to paint the picture of an emerging market in healthcare, and how his company will be the first to improve it with technology. He told about how
Out of Raleigh, North Carolina came FotoSwipe. The company's app lets users simply swipe a photo to send it to another device. Founder and CEO Sylvain Dufour called it "drag and drop" between iOS and Android.
Dufour's pitch laid out the impressive potential user base in smartphone photo takers. He also presented impressive numbers: 600,000 users swiping five million photos.
Conner Forrest has nothing to disclose. He doesn't hold investments in the technology companies he covers.
Conner Forrest is a Senior Editor for TechRepublic. He covers enterprise technology and is interested in the convergence of tech and culture.