It’s possible the Apple Watch will fail to live up to its already-heady expectations. Blogs that explore the Watch’s potential, such as this one, may prove unworthy of their hype. Could the Apple Watch be the first product in a really long time that Cupertino truly gets wrong? No, that won’t be the case. In fact, I predict that Apple will sells millions of units in the first half of 2015, potentially as many as 12 million.

Just as in the past, the planets are aligning. Pebble and FitBit, bless their hearts, came up with great ideas. These companies brought brilliant wrist-worn products to market. But they’re about to have their lunch eaten by Apple’s new Watch.

Business benefits

The Apple Watch’s business benefits may not prove immediately evident. Sure, it’s a nifty looking gadget that will most likely win design awards. It tells time. Some customers will purchase the device simply for its health- and activity-tracking capabilities. But business users will soon learn the value of relevant, contextual data on their wrists. A seemingly small feature, the Apple Watch may soon leave many wondering how they managed throughout the typical workday without one. Let’s take a look a three Apple Watch features that will prove to be particularly effective.

1. Notifications

Notifications brings the convenience of Apple notifications to your wrist. Think of all the time-saving information that notifications offers, then consider the value of having that information at your ready literally at your wrist. From incoming call information to messages to event reminders to mail messages and more. As critical information arrives, which you’ve pre-flagged and customized for importance, you can quickly access and view the information at your wrist.

Business users will still desire a full keyboard for providing detailed email and instant message responses. Professionals will still prefer a large display for reading volumes of information, too. But count on the Apple Watch to enable even more rapid and convenient communication for today’s business users, who frequently and repetitively benefit from any new time-saving feature.

2. Reminders

We’ve all been there. You’re in a meeting. It’s running long. A contentious debate is occurring. Then your phone vibrates. You feel it in your pants pocket, reminding you the next event on your calendar is beginning. But what is it? Is your next event an insignificant conference call with a vendor? Or is your annual budget meeting with the CFO that’s about to start in his office? With the Apple Watch, a quick clandestine glance at your wrist reveals the answer, as events appear with the event title, day, date, and time.

3. Glances

Apple’s new Glances technology (so coded) works with apps to quickly reveal readable informational summaries. The feature’s essentially a single screen of data. You can’t immediately interact with that single-screen summary, but you can read it. Then, a reflexive raising gesture, in which the user raises their wrist with the Apple Watch, prompts the device to enable swiping the face to move between Glances. Tapping the face, however, prompts the watch to open the corresponding app, which subsequently reveals additional information.

Glances will work with a variety of supported third-party applications. Common Apple functions will also be supported.

Think of receiving a weather alert, for example, then tapping the watch face to learn just how much snow is predicted for your location and when it’s expected. Or think of receiving an appointment reminder and tapping the watch face to learn more about the meeting, its location, organizer, and attendees, all without having to fish your iPhone out of your pocket, backpack, or bag.

Do you plan on purchasing an Apple Watch? Why or why not? Share your thoughts in the discussion thread below.