Congratulations. Your company is sending you to a conference. Whether you're there to learn about new trends or skills, or to network, odds are you'll be tweeting either personally or on behalf of your company.
Before you go crazy on the "tweet" button, however, keep in mind it's easy to get myopic when covering events. The conference-goer's field of vision is easily narrowed down to only the conference ,and a normally healthy Twitter account get consumed by a high concentration of tweets that may not be that relevant to followers.
Here are 4 tips are battling conference myopia and keeping your Twitter followers.
First, use the right hashtag. There's the conference that happens in the conference hall, and the conference that happens through interactions online. Using the event's official hashtag is how you get in on that. Too many rogue or random hastags clutter your tweets and veer you of course.
Second, add value. Remember that most of your followers are not at that conference with you and they're not seeing what you're seeing. Give some context and tweet things that the outside world will understand, and maybe even want to hear about.
Third, respond to what you're hearing. If you've got something relevant and on topic to share, do it. You don't have to confine your tweets to what the speakers are saying.
Fourth, don't over tweet. You don't want your followers to feel overwhelmed. It's exciting when you're taking in a lot of good insight, and naturally you want to share it. However, one of the worst mistakes you can make is unleashing a torrent of tweets that don't mean much to people outside the event. Just be reasonable. Pace yourself and don't clog up anyone's feed.
And as always, make sure you're familiar with your company's social media policy so you don't incur the wrath of your boss when you get home. If you don't have a social media policy, check out this one from Tech Pro Research.
Erin Carson has nothing to disclose. She doesn't hold investments in the technology companies she covers.
Erin Carson is a Staff Reporter for CNET and a former Multimedia Editor for TechRepublic.