Kurt Kendall, Global Head of Consumer Engagement for Under Armour, discussed on an SAP panel in New York how his company uses big data to better understand how athletes use data to maximize performance. All consumers, said Kendall, should now be considered athletes, and it's the responsibility of companies to use Big Data to help individuals better understand what information is meaningful.
Related Topics:Big Data Digital Transformation Internet of Things CXO Artificial Intelligence Data Management
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Dan is a Senior Writer for TechRepublic. He covers cybersecurity and the intersection of technology, politics and government.