Kurt Kendall, Global Head of Consumer Engagement for Under Armour, discussed on an SAP panel in New York how his company uses big data to better understand how athletes use data to maximize performance. All consumers, said Kendall, should now be considered athletes, and it's the responsibility of companies to use Big Data to help individuals better understand what information is meaningful.
About Dan Patterson
Dan is a Senior Writer for TechRepublic. He covers cybersecurity and the intersection of technology, politics and government.
Disclosure
Dan Patterson has nothing to disclose. He does not hold investments in the technology companies he covers.
Full Bio
Dan is a Senior Writer for TechRepublic. He covers cybersecurity and the intersection of technology, politics and government.
