The disconnect between business goals and IT priorities consistently ranks among the top three issues facing CIOs. To build trust with the business, IT must shift to a provider-customer relationship, where both executive and end-user expectations are correctly set and consistently met. This episode of Sanity Savers for IT executives discusses how to use an IT service catalog for marketing IT services to business decision-makers and end users.

For those of you who prefer text over video, you can click the “Transcript” link underneath the video or you can read the original article from Rodrigo Fernando Flores that this episode was based on: IT Service Catalog – Rebuilding trust between IT and the business.