TechRepublic's Dan Patterson interviewed Chris Wilson, former Director of Data and Analytics for Ted Cruz for President, at the 2016 Republican National Convention.
Wilson discussed the significant role big data, direct targeting, and data modeling played in the Cruz campaign and how businesses from the Oklahoma City Thunder to dry cleaners can more effectively target customers with predictive modeling.
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Related Topics:Election Tech 2016 Digital Transformation Internet of Things CXO Artificial Intelligence Data Management
Dan Patterson has nothing to disclose. He does not hold investments in the technology companies he covers.
Dan is a Senior Writer for TechRepublic. He covers cybersecurity and the intersection of technology, politics and government.