Big Data

Video: How big data drove Ted Cruz's campaign and is driving business decisions

Chris Wilson, former Director of Data and Analytics for Ted Cruz for President, explains the role of big data in the 2016 presidential campaign and how every business can use direct targeting to reach customers.

TechRepublic's Dan Patterson interviewed Chris Wilson, former Director of Data and Analytics for Ted Cruz for President, at the 2016 Republican National Convention.

Wilson discussed the significant role big data, direct targeting, and data modeling played in the Cruz campaign and how businesses from the Oklahoma City Thunder to dry cleaners can more effectively target customers with predictive modeling.

READ: Here's what Twitter was doing during Tim Kaine's DNC speech (CBS News)

About Dan Patterson

Dan is a Senior Writer for TechRepublic. He covers cybersecurity and the intersection of technology, politics and government.

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