Much has been said about the emerging Web mashup phenomenon, and countless developers are out there experimenting with others’ APIs to see what they can create.
The Wikipedia entry for Web mashups is sparse, but includes a brilliant definition by Sho Kuwamoto that asserts, “… that information and presentation are being separated in ways that allow for novel forms of reuse.”
Kuwamoto gets straight to the social crux of the trend: it’s the information that people care about, and not strictly how it’s presented in its native form.
Every day, more and more information is published to the Web, and it’s becoming increasingly difficult for people to sort the wheat from the chaff. There’s an emerging opportunity for savvy developers to jump on board and build clever Web apps that distil the data from several sources and present it in a digestible format for Joe or Jane Consumer.
Linking maps with online shopping sites, or allowing consumers drag and drop information from myriad sources straight into a custom news page are compelling and useful examples of how the Web is really starting to come into its own.
With venture capital funding slowly on the rise around the globe, we’re standing on the verge of some really exciting times.