The harvesting of millions of voter profiles by Cambridge Analytica in order to exploit personal fears and influence the outcome of the 2016 US presidential election has not made life easy for Facebook this recently.
Cambridge Analytica's data was enriched by a separate firm, Global Science Research (GSR), which compensated hundreds of thousands of users to take a personality test and agree to have their data collected for academic use. At the same time, GSR collected information on the test-takers' Facebook friends, building a database of tens of millions of user profiles. Facebook's policy allowed only collection of friends' data to improve the user experience, and barred this data from being sold or used for advertising. Unfortunately, Facebook never confirmed that data policies were followed, which they weren't.
Errant behavior like this strikes at the heart of big data stewardship and governance. It delivers a warning to enterprises engaged in big data (as almost all are) that the security and safekeeping of big data are every bit as important as they are for traditional data systems.
Unfortunately, most companies are ill-prepared for the kinds of security breaches and data compromises that threaten their big data on a daily basis.
SEE: IT leader's guide to big data security (Tech Pro Research)
What can chief data officers and big data project managers do to combat these growing big data security challenges?
1. Identify your business risk
Situations like the one Facebook finds itself in can damage your brand and your revenue-and it all started with lax big data governance and security practices. Although it is IT that implements the technologies to protect and prevent security and data breaches, none of this means very much if the CIO, CSO, and CDO can't explain in plain terms to the CEO and the board how a security breach that compromises documents containing vital customer information can harm your business. How do you discuss the topic in business risk terms? You say, "A customer data breach will cause our customers to lose faith in our company and move to a competitor," not, "A customer data breach will compromise our system and will take two days for IT to repair."
2. Get the right kind of help
One of the reasons organizations lag in their big data security is that many don't have the in-house security expertise, and it is difficult to find this expertise in the job market. If this sounds like your company's situation, don't get deterred by it. Instead, build the business case for bringing in outside consultative help, because hackers are working every day to compromise systems and steal information. You can't afford to wait.
SEE: 60 ways to get the most value from your big data initiatives (free PDF) (TechRepublic)
3. Focus on social engineering
Much of Facebook's problem could have been avoided if someone in charge of the data had followed up to ensure that it was returned as agreed, and not given to others. This step wasn't followed—and it isn't clear as to what procedures and practices were in place to ensure that it would have been done. Possibly, employees inadvertently facilitated a data breach because they did not follow their data security practices. When the employees within your four walls are the culprits facilitating a data or security breach, social engineering (i.e., training your employees so they respect and execute appropriate security) is a major reason. This is why all companies should focus on documenting and training employees in appropriate data security practices. Periodically, refresher training in data security should also be given.
4. Emphasize prevention, not detection
Detection can help you identify threats once they've invaded your systems, but it's even better if you can prevent intrusions altogether. You can do this by screening incoming documents, emails and other forms of big data at the edges of your network-before you admit them into your central network and systems.
- Could Facebook's data debacle force more companies to act like Apple on privacy? (TechRepublic)
- Facebook's failure to protect personal data is irresponsible (TechRepublic)
- Cambridge Analytica's Facebook game in politics was just the beginning, the enterprise was next (TechRepublic)
- Business must tone down its lust for big data (ZDNet)
- Big data: Three ways to turn business intelligence into a business advantage (ZDNet)
Mary E. Shacklett is president of Transworld Data, a technology research and market development firm. Prior to founding the company, Mary was Senior Vice President of Marketing and Technology at TCCU, Inc., a financial services firm; Vice President of Product Research and Software Development for Summit Information Systems, a computer software company; and Vice President of Strategic Planning and Technology at FSI International, a multinational manufacturing company in the semiconductor industry. Mary is a keynote speaker and has more than 1,000 articles, research studies, and technology publications in print.