In today’s overworked, high-stress IT environment, managers
must deal with constant “morale” problems. The “do more with
less” expectations established by the productivity gains we provide the
company exacerbates this situation as we fight for more staff and resources to cover
basic operational tasks. However, as I learned much to my chagrin early in my
management career, the umbrella concept of “morale” does not provide
us with an adequate tool to analyze employee behavior.
On my first project as a manager—a simple deployment—I
sensed my team was not entirely happy with the situation. They worked hard, but
without the sense of enthusiasm I thought appropriate to high “morale.”
Toward the end of the project, as their dedication waned, I threw a lot of
hours into task-oriented management to ensure the work finished on time and
under budget. My managers commented to me on several occasions about the “slipping
team morale,” but finishing the project took priority over “fluffy
During the end of project review the team gave me extremely
high marks for leadership and low marks for matching their work and personal
goals to the project tasks. They only worked as hard as they did, they
indicated, because they liked me and wanted the project to succeed.
In a classical sense, this slightly dysfunctional team
possessed a considerable level of morale, defined as “a strong sense of
enthusiasm and dedication to a common shared goal that unifies a group.” They
wanted me to succeed and sacrificed themselves to ensure that I did. However,
my management saw the frustration and annoyance on the team’s part as a sign of
“low morale;” that is, they saw the natural reaction to giving up
something (in this case, time) as a sign of something wrong.
How could a team simultaneously have high and low morale? Maybe
the problem lies not with the word, but rather with our understanding of it?
More on morale
A discussion about a new report on morale dropping to an
all-time low in the IT field provoked responses from dozens of TechRepublic
members. As a result, we’ve created this article and these resources to help
boost sagging morale:
- Read the best examples of
morale boosting behaviors submitted by TechRepublic members with TechRepublic’s
Morale Boosters Hall of Fame.
- To find out just how low IT
managers managed to go, download TechRepublic’s
Morale Busters Hall of Shame.
- IT Newsletter Template Kit, priced at
$14.95, offers six newsletter issues—with artfully designed templates
featuring customizable sections as well as boasting hearty, useful end-user
- “The qualities of leaders” PDF, available for
$7.95, explores the complicated dynamics of leadership.
Let’s redefine morale
Classically, the concept of morale includes several key
components: enthusiasm, dedication, a common shared goal and unification. When
all of these elements work in synergy, we claim a team has high morale. When
they do not, or when they unify the team in a direction we do not approve of,
we say a team has low morale.
Enthusiasm forms the first and most obvious of morale’s
elements. If our team members come to work with a song on their lips and
bluebirds flying over their heads, we think the team possesses strong morale
and a great team spirit. Less extreme (and likely less medicated) signs of
enthusiasm include positive conversations within the cube-farm, spontaneous
group activities, positive reinforcement for activities from within the group,
and a stable unwritten code of professional ethics.
Countless books, speakers, and professors proclaim foolproof
formulas for creating enthusiasm. However, all tricks aside, the simplest way
to generate enthusiasm for a project or goal is to show the team member how the
work will further his own personal or professional goals. Everything else, from
charisma-based rabble-rousing to teaming exercises, can have lasting effects if
we proceed from this foundation.
Dedication forms morale’s second element. Dedication
involves committing to particular course of thought or action. This commitment
provides the team with a driving strength to overcome obstacles when things go
wrong. We generally assume people must display enthusiasm to remain dedicated
to a particular goal. This attitude might hold true for young children, but
adults display considerably more complex behavior patterns. The commitment to
accomplish a goal carries the team long after enthusiasm for the goal wanes. Teams
working in this mode often display a no-nonsense, work-oriented approach to
their tasks. They do not often chat among themselves and work communications
may become strained over time.
A team running in a “dedicated” mode for a long
period of time can burn itself out. Expending time and energy without
enthusiasm for the task wears away at the team’s reserves until they have very
little left. This tears apart the informal social fabric of the team, damaging
communications and destroying the sense of common purpose essential to team
Common goals, morale’s third element, are endemic to teaming
approaches; indeed, they form the backbone of the team. In many organizations
the team’s goal defines its organizational position: operations, project,
application development, quality assurance, architecture, etc. When the team
works towards a shared goal, it can receive the positive reinforcement that
leads to enthusiasm and renewable dedication.
However, goal setting requires more than just a steady hand
and a clear vision. The team’s goals should in some way align with team
members’ personal goals and the business’s goals. This action feeds back into
the creation of enthusiasm and the long-term support of dedication as described
We must establish agreement among the members about the
team’s actual goal. We are trying to align some number of individual life goals
with seemingly arbitrary and abstract business goals that may come into
conflict with one another.
Unification, morale’s fourth element, presents us with more
complexities and problems than the other three combined. We can create an
environment in which our employees’ goals clearly align with the company’s, set
an example of personal dedication, and encourage enthusiasm. However, without
people somehow coming together, the team, as a whole, will produce work like a
collection of individuals rather than achieving a greater synergy.
Unification comes from trust and spontaneous communication
within the team. As managers we cannot make the team members trust one another
but we can and should assist with the formation of a team communication network.
Formally we encourage communications by establishing clear roles and
responsibilities. Informally we encourage communications by constantly “roping”
people into conversations. This practice, usually involving grabbing the
closest team member to the discussion, creates lines of communication both by
practice and by example.
Analyzing my failure
I can use the above analytical tool to dissect where I went
wrong with my first team.
- Enthusiasm: I failed to
build enthusiasm from a strong base. Although I could, and did, use tricks
to create momentary enthusiastic bursts, the team could not sustain it.
- Dedication: The team’s
loyalty to me made them highly dedicated to their goal. They brought the
project in on time and under budget. To this day, I remain humbled by their
willingness to walk into the fire for me. However, that they had to,
speaks poorly of my planning skills.
- Common goals: Here lies
the crux of the problem. My goal, and the project goal, was to execute a
deployment. The team wanted me to succeed and therefore by default wanted
the project to succeed. Only extremely good fortune prevented this from
becoming a complete disaster.
- Unification: My
inexperience blinded me to the communications side of unification. I
thought if we all worked together, on schedule, we were a team. Fortunately
the team possessed an established hierarchy and informal communications
network long before I arrived on the scene. I was aware enough to codify
that hierarchy into the formal project roles, avoiding dissonance between
the formal and informal roles people played.
Using the analysis
Now, when my clients come to me with a morale problem
associated with a team, I have a way to define what we have to deal with. Does
the team lack enthusiasm for its work? Do they not have sufficient dedication
to carry them through the rough times? Is there a goal misalignment somewhere
in the system? Or does the team suffer from a lack of unification? This
analysis allows me to step beyond the obvious enthusiasm element inherent in
morale. In turn, this helps me to build a solid foundation for any team’s