Job seekers in tech and other fields have a new search platform at their disposal: Facebook. The social media giant's job search feature officially launched on Wednesday, according to a blog post, allowing companies to post job openings on their business Page on the site.
More than 1 billion people visit Facebook Pages every month, the blog post noted. And, while businesses and job seekers already use Facebook to fill and find jobs, this feature aims to make it easier to both post and apply for jobs directly on the site.
"Businesses in the US and Canada will be able to post job openings, and their future employees will be able to easily find those posts on their Page or in the new jobs bookmark," according to the blog post. "This new experience will help businesses find qualified people where they're already spending their time—on Facebook and on mobile."
Some 40% of US small businesses report difficulties filling positions, according to research from ADP cited in the blog post. Now, Page administrators can post jobs, track applications, and communicate with applicants, all on Facebook. It's also possible for employers to pay to boost their job posts to reach a larger audience.
Facebook began testing this feature in November 2016 in parts of the US. "It was great because it was easy," said Wendy Grahn, co-owner of the Chicago-based Lakeview Kitchen and Market, in the blog post. "It took three minutes to fill out the information and put it out there. Then someone saw the post, we talked, and it was done."
For applicants, job posts might appear in several places: Their News Feed, alongside other posts on business Pages, or in a new jobs bookmark on the site. "When they click on the Apply Now button, a form will open that's pre-populated with information from their profile on Facebook," the post noted. "Applicants can always review and edit their information before submitting it."
The move marks another foray for Facebook in engaging users in aspects of life beyond connecting with others. The site's Marketplace feature launched in October 2016, as a place to buy and sell items with people in your community. That month, Facebook also released Workplace, a communications and collaboration platform for professionals.
"This is part of the Facebook world domination plan," Shama Hyder, CEO of Marketing Zen, told TechRepublic upon learning that Facebook was testing the jobs feature. Hyder said it seems that the company is trying to move into the same space as the Chinese website WeChat, which is less like a social network and more like a complete internet on its own. On that platform, people can send money, get directions, and keep up with friends.
"Facebook wants to be the one stop shop for people online," Hyder said. "This is great news for job seekers, especially in the tech field, because if the old adage is true—that friends and your network is what gets you your next job—that just got a whole lot easier."
However, at that time, some recruiters said they did not expect a Facebook jobs feature to impact the field. "LinkedIn is pretty much the 'go-to' social media site for business networking and jobs, while Facebook is mainly for friends and social," said Jennifer Yeko, founder of Ninja Recruiting. "I don't think it will be a game changer at all."
There could be one exception to this: Tech jobs. These positions are more difficult to fill than others, so if tech applicants are more likely to apply to a tech job opening through Facebook over LinkedIn, that could make a difference in that field specifically, Yeko said.
To start searching for jobs, go to facebook.com/jobs.
The 3 big takeaways for TechRepublic readers
1. Facebook launched its job search feature on Wednesday, which allows companies to post and manage job openings on the business Page, and job candidates to apply directly on the site.
2. For job seekers, job postings will appear in their News Feed, on business Pages, or in a new jobs bookmark on the site.
3. The jobs feature marks another move for Facebook into the enterprise and other aspects of users lives outside of social connections.
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Alison DeNisco Rayome has nothing to disclose. She does not hold investments in the technology companies she covers.
Alison DeNisco Rayome is a Staff Writer for TechRepublic. She covers CXO, cybersecurity, and the convergence of tech and the workplace.