There’s a ton going on in the virtual reality industry these days. In case you missed it, Oculus announced that their consumer product will be out early next year. There was much rejoicing.

But what will happen when everyone gets their mitts on VR? There’s a lot of skepticism out there because VR has tanked in the past. Twice.

Here are 4 reasons why VR could catch on.

First off, the tech is better. One of the big draws of VR is that it’s supposed to be immersive. Nothing quite disrupts the sense of being there like lagging graphics and middling visuals. Faster and more powerful computers mean stronger VR experiences.

See: Why virtual reality could finally mend its broken promise

Second, it’s cheaper. Now, this is not to say it’s cheap — depending on the product and the hardware you might also need to run it, you could spend anywhere from $200 to a bit more than a thousand. But, in the 80s and 90s, a VR rig would have cost tens of thousands. That’s good news for gadget geeks and early adopters.

Third, VR has support from some pretty big companies. Facebook, Sony, Samsung, HTC — all these heavyweights are throwing serious time and money at VR.

And fourth, VR development is open to hackers and hobbyists in a way it’s never been before. The hope here is that you’ve got thousands of people working on solving the problems of VR, rather than a few well-funded research labs.

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