Zero stars: 57% of employees won't apply to a company with negative online reviews

Technology has changed the hiring and onboarding process, according to a report from Randstad and Future Workplace. Here's how your business can hire top talent.

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Technology has a major impact on the employee experience and lifecycle, from hiring and onboarding to working and retention, according to a Tuesday report from Randstad US and Future Workplace. But managers and employees hold different views on the impact of technology and digital channels in the hiring process, the report found after surveying more than 1,200 US HR leaders, line managers, and employees.

Some 66% of managers said they don't think negative online reviews of the company significantly impact their ability to recruit top talent--but 57% of employees said they won't even apply to a company with negative reviews.

SEE: Recruiting and hiring top talent: A guide for business leaders (free PDF) (TechRepublic)

When it comes to job candidate screening, 63% of employers agreed that online skills assessments are more effective than artificial intelligence (AI) for screening candidates, the report found. Another 37% of employers said online tests help in making smarter hiring decisions, and also increase efficiency and the time it takes to fill a position.

About half (51%) of employees surveyed said they have taken an online skills test during their job search, while only 6% said they have interacted with AI while on the hunt, the report found.

Technology brings a number of challenges to the workplace as well, the report found. More than half of managers (56%) and employees (55%) said they now use digital communication channels to handle work conflicts, instead of discussing the situation in person or over the phone. Technology also encourages immediate action over strategic planning, 79% of managers agreed, according to the report.

The nature of technology also increases pressure for employees to be "always on," the report found. More than half of employers (53%) said they expect employees to at least sometimes respond to business messages while on vacation. More than 20% of employees said they always or very often do just that. Generationally, Gen Z and millennial employees are far more likely to respond to business messages while out of the office than Gen X or baby boomer employees.

When asked why they respond to business messages while on vacation, employees cited the top reasons as loving what they do (21%), thinking it's good for their career (18%), or feeling guilty about not responding (16%).

"In this 24/7 business world, employees need a break from work if they want to maintain their health, happiness and productivity," Dan Schawbel, research director of Future Workplace. "Our study found that managers don't always encourage their employees to take much-needed vacations and even when they do, there's an expectation and guilt to respond to business emails. Not having your phone is the new vacation. Employers should take this subject more seriously if they want to engage and retain the best talent."

For more, check out 3 ways managers can promote a healthy work-life balance on TechRepublic.

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