After Hours

With Kindle for Mac app, Amazon covers bases ahead of Apple iPad launch

Amazon launched Kindle for the Mac Thursday and now has most of its bases covered ahead of the Apple iPad launch.

This is a guest post from Larry Dignan, Editor in Chief of ZDNet, TechRepublic's sister site. You can follow Larry on his ZDNet blog Between the Lines (or subscribe to the RSS feed).


Amazon launched Kindle for the Mac Thursday and now has most of its bases covered ahead of the Apple iPad launch.

The e-commerce giant-and e-reader leader for now-has been making its Kindle store and e-books available for multiple platforms in recent months.

With Kindle for Mac (Techmeme), Amazon has the PC, Mac, iPhone and BlackBerry covered. The Kindle for Mac move was critical given that Apple's iTunes will soon launch a book store. The message: The Kindle is more than Amazon's device. That point will be especially noteworthy when Apple's iPad launches with its bookstore. It remains to be seen whether the iPad is a Kindle killer, but it's important that Amazon's Kindle content be visible on Apple's latest device.

Matthew Miller: Kindle for Mac is now available

By going to multiple platforms, Amazon is making sure that distribution isn't limited to any one device. It's a nice way of keeping users in the fold. For instance, I don't own a Kindle any more, but did read some of my Kindle books on the BlackBerry. The experience wasn't half bad, but I did miss the paper-like reading feel of the Kindle. When you look at a PC screen all day for a living the last thing I want is to look at another for leisure reading.

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By moving to multiple platforms, Amazon can swamp any one device. All it needs now is an Android app.

How does all of this add up? Amazon has been positioning itself ahead of the iPad launch in just a few days. To wit:

Meanwhile, the Amazon Kindle pitches are hitting my inbox more than usual. Those pitches go like this:

Simply put, Amazon is in position to battle the iPad. It's not a zero sum game, but the battle will be fun to watch. The big question: What will get me to go to the Kindle camp? A price cut may do the trick. If the Kindle falls below the $200 mark it's worth a look as a reading only device.

About Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and Editorial Director of TechRepublic.

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