The most respected companies in the world

Last month, I blogged about the five worst companies to work for. This week, I stumbled upon a list on of the "World's Most Respected Companies." This is a list compiled from a study conducted by Reputation Institute, a New York City-based consultancy and research firm. For the eighth year in a row, the firm surveyed more than 60,000 people online in 29 countries to compile the list. According to the Forbes Web site, the consumers voted on seven factors that contribute to a firm's reputation:

  • Projects and services
  • Innovation
  • Workplace
  • Governance
  • Citizenship
  • Leadership
  • Performance

Topping the list? The Denmark-based Lego company. Although there were no U.S.-based companies in the top ten, Kraft Foods, Inc., hit the list at number 15. Click here to see the complete rankings table.

By Toni Bowers

Toni Bowers is the former Managing Editor of TechRepublic and is the award-winning blogger of the Career Management blog. She has edited newsletters, books, and web sites pertaining to software, IT career, and IT management issues.