Why can't employers see the benefit of having a Cisco qualified tech?

An IT pro in the UK is having trouble showing prospective employers the benefit of having a Cisco qualified tech on their staff.

An IT pro in the UK is having trouble showing prospective employers the benefit of having a Cisco qualified tech on their staff.

-------------------------------------------------------------------------------------------------------------------

I got an e-mail from a TechRepublic member who resides in the UK. He expressed his frustration that companies he's been interviewing with don't seem to recognize the benefit of having a Cisco qualified technician on the payroll:

"Albeit that I only have the CCENT at the moment, surely the Cisco benefits will be applicable to employers, and the further I progress the better the benefits get. Is that not the case or am I wrong? Could it be that they are not aware of these benefits, and if not, should I mention them at theĀ interview stage, or should I just write them on my CV?"

Readers, what do you say?