Apple's iPad is already making inroads into business as the UK's IT departments snap up the touchscreen tablet and begin experimenting with it.
While the iPad has mostly been positioned as a consumer device, its potential has not been lost on CIOs who are also keen to capitalise on the excitement the hardware has generated.
And so it is perhaps no surprise that when asked whether their IT organisation will be buying an iPad to experiment with, silicon.com's exclusive CIO Jury voted yes by a margin of 10 to two.
Stephen Potter, senior IT director at IHS, said: "Emerging platforms such as the iPad provide a great opportunity for business information companies to engage with their customers in new and innovative ways."
Mike Roberts, IT director at The London Clinic, added: "We see this as a useful addition to mobile computing for admin staff as well as an alternative to netbooks for users working outside the office."
And Alastair Behenna, CIO at Harvey Nash, said the iPad has great potential as a bridge between personal and business life, "not replacing the desktop but extending and enhancing its usefulness in an increasingly mobile and knowledge-based world".
IT manager at Storm Model Management, Madhushan Gokool, said his company invested in a few iPod Touches when they first came out, and had very good feedback from clients and the industry about their use of the devices. "We have videos and images of our models and celebrities and as the screen is so great, it made everyone look great. The iPad is bigger, so it can only have a bigger impact," he said.
But not everyone is planning to rush in: Richard Storey, head of IT at Guy's and St Thomas' NHS Foundation Trust, said the trust will not be buying one immediately although it may purchase one later as part of the trust's strategic development programme "and more likely when the next release of the product takes place".
And Ibukun Adebayo, director of information technology at Turning Point, said rather than buying an iPad to experiment with, the first step for the CIO should be to identify a business need for the tool.
"Particularly in these days of austerity measures and lean budgets, there's no room for procuring software or hardware without having established a firm business case and demonstrated a solid future return on investment to the business.
"Thankfully, the days of 'trial and error purchases' are firmly behind us, and that's why I won't be buying the iPad to experiment with. In future, if I identify a business need for the tool, and I can justify the Apple iPad will meet the need and deliver the required benefits to the business, I'll buy it."
This week's CIO Jury was:
- Ibukun Adebayo, director of information technology, Turning Point
- Alan Bawden, IT and operations director, the JM Group
- Alastair Behenna, CIO, Harvey Nash
- Nicholas Bellenberg, IT director, Hachette Filipacchi
- Madhushan Gokool, IT manager, Storm Model Management
- Kevin Fitzpatrick, CIO Northern Europe, Sodexo
- Paul Haley, director of information technology, The University of Aberdeen
- John Keeling, CIO, John Lewis
- Stephen Potter, senior IT director, IHS
- Richard Storey, head of IT, Guy's and St Thomas' NHS Foundation Trust
- Mike Roberts, IT director, The London Clinic
- Graham Yellowley, technology lead equities, LCH.Clearnet
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Steve Ranger has nothing to disclose. He does not hold investments in the technology companies he covers.
Steve Ranger is the UK editor-in-chief of ZDNet and TechRepublic. An award-winning journalist, Steve writes about the intersection of technology, business and culture, and regularly appears on TV and radio discussing tech issues. Previously he was the editor of silicon.com.