Gamification: CIOs told to get on board

Gamification to become a part of innovation process, says Gartner...

 Gamification will be used by most large organisations by 2014 according to Gartner

Gamification will be used by most large organisations by 2014, says Gartner Image:

Gamification, the process of applying gaming techniques to the workplace, is set to become a mainstream approach in large organisations, according to analyst firm Gartner.

According to Gartner, more than 70 per cent of the 2,000 largest global concerns will use gamification for at least one aspect of their organisation by 2014.

Brian Burke, an analyst at Gartner, said gamification could be applied to "innovation, marketing, training, employee performance, health and social change" in these organisations.

The report also predicted that half of organisations that have a formal process for generating ideas will use gamification by 2015.

One such organisation highlighted in the report was the UK's Department for Work and Pensions, which created an innovation game called Idea Street. It is a social-collaboration platform, containing game mechanics including points, leaderboards and a "buzz index", which was created to encourage the ministry's 120,000 members of staff to contribute to the generation of ideas.

Within 18 months, the game had generated 1,400 ideas from 4,500 users, with 63 of these ideas actually being implemented, according to Gartner.

Burke advised CIOs and IT planners to play a leading role in evaluating the potential for gamification in their organisation. He added that they should educate their business counterparts on the possibilities presented by gamification.