'Mokia' has some brand appeal - but it'll be an uphill battle to win over business users, say CIOs...
UK CIOs remain largely unconvinced by Nokia smartphones - despite the company unveiling its first Windows Phone handsets last week in a bid to reboot its smartphone fortunes.
Asked, 'Will Nokia's alliance with Microsoft make Nokia smartphones an attractive option again for business customers?', the silicon.com CIO Jury voted no by a margin of eight to four - with many saying business users are now amply served by Android, BlackBerry and iOS.
Nokia's smartphone fortunes have been in the doldrums since Apple's iOS and Google's Android mobile platforms elbowed their way in to the market, with Android ousting Nokia from the smartphone top slot earlier this year and Apple's iOS devices steadily creeping into businesses, thanks to the BYO trend.
Nokia and Microsoft announced their strategic pact over Microsoft's Windows Phone mobile OS back in February. At the Nokia World conference this week, Nokia unboxed the first fruit of this alliance: the flagship Lumia 800, and the Lumia 710, a cheaper device initially targeting Asian markets.
However, despite the Nokia WP launch fanfare, CIO Jury member Graham Yellowley, technology lead equities at clearing house LCH.Clearnet, said it may already be too late for the Mokia alliance to make a dent in the business universe.
"While the combination of Nokia and Microsoft has appeal, the industry has consolidated on iPhone, Android and BlackBerry, so unless the Nokia Lumia is a game changer it isn't going to take a large slice of business share," Yellowley said.
"Ease of administration from a central Windows server would have been of benefit some time ago, however most companies can now manage iPhones, BlackBerrys and Android devices as part of their business as usual activities," he added.
Yellowley's views were echoed by Gideon Kay, group CIO at science and laboratory services company LGC. "Space is now crowded with Android, iPhone and BlackBerry having better propositions - and more BYO PC stuff in corporate will mean most organisations will stick with the market leaders," he noted.
Gavin Megnauth, director of operations and group IT at recruitment company Morgan Hunt, shares the view that Mokia is probably...