Images that show an industry failing to give customers what they actually want...
Written at The Institute of Directors, Pall Mall, London, and dispatched to silicon.com via a free wi-fi service.
Sometimes you see a single iconic scene that says everything about an industry that is simply not getting it.
Occasionally, I feel I should create www.notgettingit.org to act as a repository and historical record of those companies that are really not getting it - or IT - and for all the concepts that are way past their sell-by date.
It's not that they are not getting it in a small way. It's on a mega scale. And it's as if they have stopped watching what their customers do and asking what they actually want.
This week I came across several scenes that deny the arrival of mobile technology. The first is the noble telephone box or kiosk, now used variously as a lavatory and a place for people to advertise assorted questionable services. Can you imagine wanting to risk your health by standing in one of these smelly boxes using a decades-old handset previously used by thousands of other people?
Some people actually see these old red phone boxes as a national icon but I think they have become a national disgrace and an embarrassing reminder of a backward-looking industry.