Here's another example of the fine, fine marketing done by IBM in the 1980s. This time the victim is the PS/2.
In the last entry I mentioned IBM's PS/2 line and some of the reasons why it didn't succeed in the market. One of the reasons I failed to take into consideration was IBM's abysmal marketing campaigns in the mid to late '80s.
PS/2 it (?!)
This ad features what's probably supposed to be some type of a catchy jingle. I have a hard time believing anyone actually thought it would catch on. Some of the great lyrics to this ditty include:
In your business, you got a mission To rise above the competition! How you gonna do it? Well, I'll tell ya... You're gonna PS/2 it!!!Fortunately, it's only 26 seconds, so the pain is over quickly.