apophenia: Why Web2.0 Matters: Preparing for Glocalization

In business, glocalization usually refers to a sort of

internationalization where a global product is adapted to fit the local

norms of a particular region. Yet, in the social sciences, the term is

often used to describe an active process.

By Jay Garmon

Jay Garmon has a vast and terrifying knowledge of all things obscure, obtuse, and irrelevant. One day, he hopes to write science fiction, but for now he'll settle for something stranger — amusing and abusing IT pros. Read his full profile. You can a...