After Hours

Coming soon to an egg near you: Advertisements

Reason #5174 to hate Marketers, courtesy of BoingBoing:

"CBS will laser-etch ads for its programs on 35 million eggshells in the

coming TV season — the slogans will bear goody, egg-related puns, like

'CSI: Crack the Case on CBS.' The company that does the etching

promises future advertising inventory that's targeted to precise

ZIP-codes, and they print serial numbers on each egg that can be looked

up online for more information."

Look, I realize that the Tivo-inspired end of interrupt-driven advertising has scared the crap out of marketing executives, but all this little gimmick will succeed in doing is making me despise the products advertised. Anybody with me?

About Jay Garmon

Jay Garmon has a vast and terrifying knowledge of all things obscure, obtuse, and irrelevant. One day, he hopes to write science fiction, but for now he'll settle for something stranger — amusing and abusing IT pros. Read his full profile. You can a...

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