Coming soon to an egg near you: Advertisements

Reason #5174 to hate Marketers, courtesy of BoingBoing:

"CBS will laser-etch ads for its programs on 35 million eggshells in the

coming TV season -- the slogans will bear goody, egg-related puns, like

'CSI: Crack the Case on CBS.' The company that does the etching

promises future advertising inventory that's targeted to precise

ZIP-codes, and they print serial numbers on each egg that can be looked

up online for more information."

Look, I realize that the Tivo-inspired end of interrupt-driven advertising has scared the crap out of marketing executives, but all this little gimmick will succeed in doing is making me despise the products advertised. Anybody with me?