throws down the gauntlet on all the "list your stuff" sites that are
"I caught a glimpse of Swagroll...why
do I feel like Im doing a lot of work Ive already done elsewhere? 'Add books, music, movies, and more to your own
swagroll' my god, do I have to? Again? Didnt we do this already with
Delicious Monster? Havent I done this in
iTunes? Havent I done this on Amazon? On All Consuming? On Netflix? I have zero desire to do any of it all over again.
Zero... when do we get to the point where I get to own all of this metadata Im spending so much time gardening in
some way that is open, standards-based, portable, and flexible so that I can plug it into these other services instead
of reinventing the friggin wheel in a new mandala every time? I know its hard. It involves companies (gasp) getting
together and playing nice and agreeing on things like standards and formats and I just dont care. Just get on with
doing it, already, because Im tempted to go on strike until Im given some alternative to creating and maintaining
hundreds of different locked-in profiles and datasets."
Somewhere in there is a mission statement, and a fortune waiting to be made. Of course, Google is probably already building it.