The Six Myths of Corporate Creativity

Reddit led me to this Fast Company article,

which does a typical but enlightening job of exploding the conventional

wisdom of fostering and harnessing creativity in a corporate

environment. Some of the findings were obvious, some weren't, but the overall

theme was rather subtle: corporations confuse creativity with productivity.

All of the classic (if draconian) methods for squeezing more

productivity out of workers—pay incentives, time pressure, downsizing,

an environment of fear—have an inverse effect on innovation. Thus, the

classic business axiom of "faster, better cheaper, you can have any two but

not three" still holds up. Common sense prevails, but at least now we

have the data to back it up.

By Jay Garmon

Jay Garmon has a vast and terrifying knowledge of all things obscure, obtuse, and irrelevant. One day, he hopes to write science fiction, but for now he'll settle for something stranger — amusing and abusing IT pros. Read his full profile. You can a...