Now, I'm not one to criticize a serious, well-respected publication for
dabbling in pop-culture zeitgeist to get a few non-regular readers in
the door. First, because I serve the same function for TechRepublic. Second, because it works.
Case in point, a recent edition of Forbes online, where it estimates the cost of becoming Batman--or
at least as close as the average millionaire could come to to it, since
most of the gadgets Bats uses are more science fiction than fact. (I
While I have been known to occasionally peruse Forbes for my own
The moral of the story: A little pandering never hurt anybody.