Now, I'm not one to criticize a serious, well-respected publication for
dabbling in pop-culture zeitgeist to get a few non-regular readers in
the door. First, because I serve the same function for TechRepublic. Second, because it works.
Case in point, a recent edition of Forbes online, where it estimates the cost of becoming Batman—or
at least as close as the average millionaire could come to to it, since
most of the gadgets Bats uses are more science fiction than fact. (I
While I have been known to occasionally peruse Forbes for my own
The moral of the story: A little pandering never hurt anybody.