Businesses are embracing the BYOD movement. This is liberating but can lead to difficult choices when picking a smartphone.
The End of an Era
Sad as it may be for some, it's been apparent for a while that the days of Blackberry's corporate domination in the business phone realm are gone. RIM's downward slide reminds me of Novell Netware at the turn of the last millennium (OK, now I feel like an old-timer). It seemed nothing could bring Novell out of their eroding tailspin, and the mistakes the company made in trying to regain market dominance only increased the velocity of their spin, like Maverick and Goose in the movie "Top Gun." Novell is still around, but as a mere shell of what they once were. I believe this is RIM's future as well despite their upcoming Blackberry OS 10.
So the world has moved on from Blackberry, which currently holds about a 4.3% market share in the smartphone arena, down from over twice that a year ago. I myself carry a Blackberry Bold 9650 and am looking for a change. A different set of must-have devices are now available: Apple's iPhone 5 (aka iOS) and Google's Android.
Note that the Android isn't a phone per se (however, I'll refer to it as one for the purpose of this article) but rather the Linux-based OS that runs on the phone. A phone running Android can be one of any number of different devices; some by Samsung, some by HTC, and others by Motorola to name a few examples. Some Android phones are made by Google, such as the Nexus, whereas others just run the Android OS. The Samsung Galaxy S III is arguably one of the most well-known Android devices, and so I will use this as the standard Android "template" to discuss in this article.
If you're on the prowl for a new smartphone like me, which one should you go with? You may be reading this thinking "This is an article for the Google in the Enterprise blog, so of course the author is automatically going to recommend Android." Not necessarily. In order to decide upon a smartphone, you should think of which phone more closely resembles you, rather than which image of a typical iPhone/Android user applies to you.
It's All About You
You can do a Google search for "iPhone vs. Android" and come up with a seemingly unlimited number of articles and reviews which compare and contrast the two phones. One such article on ipod.about.com does a great job laying out the details. This hot topic was also discussed here on TechRepublic earlier this year.
Many will opine that the iPhone is for incurious "corporate suits" who like predictable, hassle-free products that work everywhere, whereas the Android is for the "geeks in the trenches" who prefer customizing their own operating systems and digging into the innards of their phones. This is a stereotype much the same as those "Windows vs. Mac" commercials (in which the free-spirited rebellious type was a Mac devotee, ironically). In reality, users from all backgrounds and occupations love the iPhone and Android for a multitude of reasons, and that's how it should be. People have chosen one or the other based on the popularity, applications, features, or appearance.
With these criteria in mind, I opted against a "pros versus cons" angle for this article since a pro for me might be a con for you. For example, one person might consider the 4-inch iPhone 5 screen too small as compared to that of the 5.3-inch Samsung Galaxy Note, whereas the Note might be deemed a battery-killer or too inconvenient to carry due to its screen size. Therefore, a larger screen isn't necessarily a plus or minus. Let's follow the lead of Joe Friday of "Dragnet" and stick with the facts.
Popularity - Who is on first?
This press release from IDC lays out the most recent market share between the iPhone and the Android, aka The Big Two. Android currently holds 75% and the iPhone owns 14.9%. Also measured are Blackberry, Windows, Symbian and Linux phones (separate from Android). Since the numbers for these latter four are so small (Business Insider went so far as to proclaim "The iPhone 5 and the Galaxy S III are the only phones that matter right now"), I'm leaving them out of the discussion. Similarly, I will skip tablets as well to focus on smartphones only.
Now, I'm not saying that just because something is popular that you should run out and buy it. Market share doesn't necessarily define which phone is better, but rather which one is more widely used. It's worth noting that Android gained 17.5% of the market share over the past year whereas the iPhone gained about 1.1%. These may be in part due to the number of different devices running Android, and the relatively small but fiercely loyal group of Apple devotees - people who have rightfully bonded with Apple. Just because the iPhone is in 1/5th of the places Android is doesn't make it a lesser option, but decision-makers whose principles are guided by market share may find these numbers worth consideration.
Applications - The Fuel in the Tank
A smartphone without applications merely makes and receives calls. Maybe the screen can also serve as a flashlight, but that's about it. The applications are the core of the operating system. Both the iPhone and Android have app stores - in fact, the Apple App store for iPhone and the Google Play Store for Android each now have about 700,000 apps according to recent news.
Many of the apps are free for both stores, but this especially true in Google's - again, the Android is an open source OS. This can be an attractive consideration - certainly Apple has a reputation for being pricey - but it's also worth noting that Android is still the second option for big companies developing applications, according to Ryan Matzner of Fueled. Many applications exist for both platforms, but it's logical that developers will focus on releasing/updating the paid applications before the free ones.
At the core basic level, each type of phone provides a standard set of common applications such as calendar, tasks, notes, music/video players, camera, and document readers and of course the ability to make and receive calls. Some specific examples of the applications each platform provides:
- Voice activated assistants - the S-Voice app (note: for Samsung models running Android) and the world-renowned Siri for the iPhone. Siri is well-liked and amazingly helpful, and deservedly wins the comparison in this CNET showdown. There is also a free Android app called Robin which seeks to rival Siri - I haven't reviewed it, but it shows that Android is trying gamely to compete. Google even has a Search App for iOS which is discussed here.
- Maps (both devices have GPS) - Apple Maps for the iPhone compared to Google Maps for Android. Google Maps allows the use of Google's Street View; Apple Maps does not. Otherwise I think each is comparable.
- Email - allows you to send/receive messages your corporate or personal email accounts. A word of caution: corporate email may rely upon Activesync, and it's been my experience as an Exchange 2010 administrator that the phones which have had connectivity troubles have invariably been Android - usually models with a new OS. Conversely, I've seen numerous occasions whereby an iPhone user's Active Directory password has changed but the iPhone won't recognize the new password until it is powered off/back on.
- Web Browser - Apple Safari for the iPhone and Google Chrome is one example for the Android. Both are fine choices which work well on a mobile screen and offer touch screen capabilities (zooming in for instance). Adobe Flash is available on the Android however, for those sites which happen to utilize it, so Android has an advantage there.
Apple offers several unique apps for the iPhone:
- Face Time (the ability to make video calls)
- Shared Photo Stream (to sync and share pictures). Android has comparable photo sharing apps however
- Passbook (which can hold your coupons, movie tickets, boarding passes and other items)
- iWork which contains Pages, Keynote and Numbers - Apple's version of Microsoft Word, Excel and PowerPoint
Android in turn provides its own lineup:
- Google Docs (but reports indicate Microsoft Office will be available for both platforms next year)
- Google Drive
- Google+ (you can sense the trend here)
- A slew of free productivity apps
- Widgets, which are add-on programs that run in the home screen, something Apple doesn't have
Apple requires the use of iTunes to manage software and media files, which is not a popular choice among some. I find iTunes to be occasionally difficult to work with and it has refused to synchronize certain video files, for instance. On the other hand, it's been around a long time and has much exclusive content.
Features - How to make it work for you
The great thing about competition is that many product features will be the same among manufacturers. For instance, both devices let you share files between phones, customize certain alerts and notifications, arrange icons, read text aloud in certain situations, tap near or touch the top of the phone to scroll up the page and so forth.
So what unique features are on hand? Here are some examples (by no means a complete list).
The iPhone 5:
- Slick and intuitive operating system, which provides a common interface used in other Apple products
- Faster to boot up and load apps
- Retina display that has been reviewed more favorably than the Samsung Galaxy S III
- Ability to send video via email
- Find my iPhone/Remote wipe function (but you can also remote wipe an Android in a corporate environment)
- VIP email filtering so email from people you designate as important is grouped in a special folder
- Airplay with Apple TV to stream content from your iPhone - this is a great example of how many features tie in with other Apple products
- iCloud to synchronize and back up your data
- 16Gb, 32Gb or 64Gb storage capacities
- Better call quality (yes, I thought it necessary to throw in an element regarding the actual phone function)
- Multiple operating systems are available such as Gingerbread, Ice Cream Sandwich, and Jelly Bean. However, the OS releases are less frequent than that of the iPhone
- Some models have proven to have a better battery life than the iPhone (here is a battery life comparison between iPhone and the Galaxy III S: 359 minutes for the Galaxy vs. 200 minutes for the iPhone)
- Customizable options; locking/unlocking procedure, home screen appearance, data and battery usage monitors, and other useful options
- MicroSD slot for removable storage on some models
- Removable battery, which lets you use a spare if needed
- Multiple app stores (Amazon for instance, in addition to Google Play)
- True Multitasking
- You can attach almost any files to email (not just pics/videos as on the iPhone) - except large video files
- Universal Micro USB port which means the same charger can power different devices
- The ability to hook up USB keyboards and mice
- Appearance - Beauty is in the Eye of the Beholder
The height, size, weight and appearance of these devices can't be rated as "better" or "worse" - it all depends on the tastes of the buyer. As the saying goes, I don't know much about art, but I know it when I see it. As with cars, houses, and spouses we all have a different opinion of what quality is when it comes to how something looks.
If you're shopping for a smartphone, I recommend doing a Google search on the Android model you're interested in vs. iPhone to see how it compares.
As far as carriers go, Android is available across the four major companies (T-Mobile, AT&T, Sprint and Verizon Wireless). The iPhone is not available on T-Mobile unless it is unlocked. Plans including minutes and data will depend on the carrier, of course.
Want to try out Android before making the choice? You can download an Android emulator here (part of the Android SDK) which will allow you to try out the OS and even install applications to see how you like the environment. Unfortunately I was not able to locate a decent iPhone emulator for their latest OS, but a visit to the Apple store can get you a hands-on session and the staff there is more than helpful.
For some fun video comparisons between the iPhone and Android, check out "50 reasons why the iOS is better" and "50 reasons why the Android is better." These great productions provided many of the facts in this article so hats off to PhoneBuff.com for a genuinely fair and balanced view.
As for myself, I plan to retire my Blackberry and go with the Samsung Galaxy III (this was not an automatic choice; I truly was torn 50/50 for some time), because I want the removable battery/storage, the bigger screen and the tie-in to the Google Apps I use. I also believe that TCO for an Android will be lower than that of an iPhone once you factor in the apps. However, I also plan to buy the iPhone 5 for my wife so she can benefit from it (and so I can maintain a close hands-on relationship with both products). This brings us the best of both worlds.
If you're stuck at the decision process and just can't make headway, let me offer you one final bit of reassurance: no matter which smartphone you pick, you can play Angry Birds on either!