A new marketing strategy being adopted by the proponents of the One Laptop Per Child (OLPC) project may result in the XO Laptops being available in developed nations while contributing to their spread in developing nations as well.
The laptop, originally targeted with a price tag of $100, now comes at $188 (PC World). But that has not deterred the promoters who still believe that the OLPC is a remarkable solution to bridge the digital divide.
The Give 1 Get 1 sale for laptops that begins on November 12th makes the laptops available at a tax deductible price of $399. One laptop goes to the buyer, and a second laptop gets sent to a child in need somewhere in the world.
The strategy seems to have emanated from the OLPC project's experience with the "determination" of third world governments.
A quote from article at dBTechno News:
Nicholas Negroponte of OLPC stated that "I had a handshake agreement with the leaders of three countries, Thailand, Nigeria, and Brazil, all agreeing to buy a million laptops. That got it going. But between a handshake and a closed deal is a world of difference. Everybody has a pit in their stomach when it comes to going first."
The laptops will be available from www.xogiving.org.
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