Dell plans to close its 140 kiosks in the United States. This is in direct response to its attempt to adopt a retail strategy.
The Dell Direct Store model, which began in 2002, enabled customers to touch and feel Dell products before purchasing systems direct from the company. In the past six months the company has adopted a retail strategy that enables Dell to connect with customers it has not necessarily reached in the past. Dell is applying the advantages of its direct business model into retail where customers can purchase laptop and desktop computers in more than 10,000 retail outlets worldwide.The kiosks outside the United States are not affected with the company's decision pertaining to the kiosks in the United States. Dell reiterates that it is committed to its direct business.
Paul Mah is a writer and blogger who lives in Singapore, where he has worked for a number of years in various capacities within the IT industry. Paul enjoys tinkering with tech gadgets, smartphones, and networking devices.