What do you get when you combine the number one search engine with the number one digital ad-serving company? An article from CNET Networks' News.com explains that some consumer privacy advocates are a little worried about the powerful combination — specifically, Google's proposed acquisition of DoubleClick. Read the article in its entirety: "Privacy concerns dog Google-DoubleClick deal."
Here are the nitty-gritty details:
Consumer privacy advocates are worried about how Google will combine its data with DoubleClick data to map what someone searches for, as well as other online activities.
Despite assurances from Google, privacy advocates worry that Google's vision for protecting users' personal information on the Web hasn't yet caught up with the breakneck pace of the company's expansion.
Check out what a few other news sources have to say about the Googe-DoubleClick union:
- CEO scoffs at antitrust allegations (San Francisco Chronicle)
- Google pooh-poohs Microsoft's complaints over DoubleClick (The Seattle Times Company)
- Google-DoubleClick deal seen spurring Web ad M&A (Reuters)
Are you worried about Google's acquisition of DoubleClick and how that union will affect your online privacy? Join this discussion, and let us know.
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Sonja Thompson started at TechRepublic in October 1999. She is a former Senior Editor at TechRepublic.