Just in case you missed it, the latest Google acquisition news is in: Google has acquired FeedBurner.
FeedBurner is a company that distributes syndicated content for blogs and other media Web sites. It is best known by how it simplified the process by which users create drop-down boxes in browser windows to receive continuous updates from preferred publishers of news, blogs or other web content.
If you are a serious blogger, you will probably already have an account with FeedBurner.
Buying FeedBurner makes sense in that it allows Google to expand its online advertising empire deep into the fast-growing world of direct feeds.
According to Dick Costolo, co-founder and new Google executive: More than 763,000 'live feeds' run through FeedBurner daily delivering content from approximately 430,000 publishers including major news organisations.
To read more:
- Google buys RSS company FeedBurner (News.com)
- Google buys FeedBurner (The Inquirer)
- Google acquires Web media distributor FeedBurner (Scientific American)
- With FeedBurner, Google takes the measure of the Web (Business 2.0)
In your opinion, do you think this acquisition will be beneficial or detrimental to the community at FeedBurner? Discuss it here.