Rogers Communications Inc. is drawing fire for what some critics are calling a violation of Net Neutrality. It appears that Rogers is testing the deployment of Deep Packet Inspection (DPI) technology to splice into customers' Web traffic, inserting its own messages into a Web page.
Below is an example:
The screen grab shows a Rogers-Yahoo branded customer service message at the top of the Google home page with a warning that the customer is near their download limit.
Los Angeles-based technology consultant and Internet activist Lauren Weinstein wrote on his blog:
What the blazes is all that ISP-related verbiage taking up the top third of the page? Why would Google ever give an ISP permission to muddy up Google's public face that way?
Rogers on Monday has confirmed that the company is experimenting with the technique as a customer notification system.
Rogers spokeswoman Taanta Gupta said to Wired News, "We're trying different things, and we'll test customer response."
The opt-out present for future account status messages on the Rogers' page does not appear sufficient to pacify irate users. Indeed, Internet chat groups were full of angry customers, with one user even going as far as to post on the Net Neutrality Squad board that Rogers was running afoul of the Telecommunications Act.
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Paul Mah is a writer and blogger who lives in Singapore, where he has worked for a number of years in various capacities within the IT industry. Paul enjoys tinkering with tech gadgets, smartphones, and networking devices.