Iomega, which got itself onto the IT map through its Zip and Jaz drives that were such a huge success, albeit of yesteryear fame, is working hard to transform itself into more than just a "zip drive company."
According to eWeek, Iomega is partnering with Postini of San Carlos, California, to deliver Postini's security and compliance solutions to the small- and mid-size market by tapping on its existing network of 15,000 VARs and distributors.
You can read more about Iomega here.
According to Iomega's CEO Jonathan Huberman:
Web-based backup and disaster recover services are also in the cards. Later this year, he said, Iomega will launch remote backup and later follow that with a business continuity service.
It is clear that Iomega is leveraging its existing SMB customer base to sell products in niches where it has identified a demand. In the longer run though, it remains to be seen just how Iomega can make the hardware to services leap and successfully transform and position itself to meet new market segments.
Do you think Iomega will be able to transit successfully into the services sector? Join the discussion.
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Paul Mah is a writer and blogger who lives in Singapore, where he has worked for a number of years in various capacities within the IT industry. Paul enjoys tinkering with tech gadgets, smartphones, and networking devices.