At CeBIT, Microsoft shined a light on its data center strategies that can bring advantages of energy efficiency and cost savings to companies. Steve Ballmer was seen quoting several statistics on the energy consumption pattern of the IT industry.
"If you look at nontravel power consumption in the world today ... information technology is one of the most rapidly growing power consumers on the planet," Ballmer said. "We think we have a real responsibility ... to reduce power consumption by the IT industry."
A couple important points to note are the green credentials of Vista (3 watts per hour compared to 100 watts per hour of Windows XP) and the investments in data centers to support hosted services and software and service offerings in the future.
While many would argue whether adopting Vista makes sense on its green footprint alone, there are certain signs that the Redmond giant is following on Google's steps in declaring its green initiatives. The search giant had declared significant investment in renewable energy companies and also boasts a sprawling network of data centers (a must for 24x forever uptime and global user base).
Now, Microsoft did stress on the renewable energy aspect and its Quincy, Washington data center is coming up near a hydroelectric plant. However, real commitment to power efficiency will also hopefully include investment in firms exploring alternative technology solutions.
The investments apart, as an enterprise using Microsoft's products, how do you perceive these green announcements?