People search gaining traction

Call it the outcome of social networking or the logical extension to finding "resources" online, whatever the reason, the idea of a tool for finding people online has been in want. And the recently launched  does just that, indexing the profiles of up to 100 million people.

An excerpt from the article at

"All of us search for people every day," said Jaideep Singh, co-founder and CEO of "It could be in an address book, Outlook, someone in your class at school or a colleague you need to get in touch with. An average person does a people search 10 times a day; it's the largest application in the world, but the tools for doing it are highly fragmented."

The article also offers details about another site called, which is targeted as a People application. The site allows you to search for other people, compile your own identity into a profile, and add tags to a friend's profile.

At the outset, it's cool to have a global database on people. The concept adds a much needed dimension to online identity. Down the line, a unification of the profile with other social repositories cannot be ruled out.

Read more about the site here:

Spock, a people search engine launched in public beta (

People search engine Spock goes live (Search Engine Land) brings people search to the forefront (Wired)

So, does this mean that the prominent search engines are not adept at locating people? While Google and Microsoft's search services may not immediately click as people-searching tools, let's not forget that their affiliate services (mail, messengers) chomp away regularly at a huge chunk of data that can zero in on the behavior patterns of their users. Don't be very surprised if down the line you have the "machine" suggest the type of job to take or the people to avoid online. One point is true more than ever, there's more and more data available out there to commercialize, and enterprises are making most of it.