The Viacom-owned MTV, broadcaster of pop culture, youth culture, and reality TV shows, has taken the veil off its latest venture, which aims at using social networking as a rallying point for social activism.
A quote from the article at CNN Money:
"The Think Community was built to catalyze a sea change in youth activism and make rock stars out of those young people working to better themselves, their communities, and the world," said Christina Norman, President, MTV. "We're honored to partner with forward-thinking foundations, non-profits, celebrities and America's youth on this powerful new platform for positive social change."
Think.MTV.com was founded in partnership with Case Foundation, Bill & Melinda Gates Foundation, Goldhirsh Foundation and MCJ Amelior Foundation. The idea sprung in part from the ThinkMTV study that young people cared deeply about activism but unable to involve sufficiently. The social networking site will be a forum for youth to get involved.
Verticalization of social networking sites is an emerging trend. And it is great that the technology is being harnessed as a rallying point for those wanted to contribute to the community.
More news links:
MTV launches Social Network for activists (WebProNews)
New MTV social net capitalizes on youth activism (TechNewsWorld)
MTV to launch activism social network (Reuters)