Will the Web become more popular than TV in the home? This News.com story claims that Web media has already beat TV in the workplace, is more popular in the daily overall category, and is a close contender for the most popular media at home: "Study: Web is the No. 1 media."
According to the article, "A research project, conducted by Ball State University's Center for Media Design, tracked the media use of 350 people every 15 seconds. The subjects represented each gender, about equally, across three age groups: 18 to 34, 35 to 49 and 50-plus. The people were monitored by another person for approximately 13 hours, or 80 percent of their waking day." Are you kidding me? I don't know about you, but I feel a little claustrophobic even thinking about being one of these research subjects!
How did the results break down? "A conservative estimate from the study says 17 percent of overall media is consumed via the Internet... In March, the Pew Internet and American Life Project published a report that found more than 50 million Americans per day in 2005 used the Web as their primary news source. It also noted that news gathering was the third most popular Internet activity."
I still enjoy a little TV in the evenings (and that's without the orgasmic TiVo experience I continue to hear about), and nothing beats the Comics section in the Sunday paper. Do you think the Web will eventually become more popular than TV in the home?