One surprising thing in the world of mobile development is that it is often easier to make money in an app market like Windows Phone 7 or BlackBerry than it is in the larger ones (Android and iOS) because there isn't as much competition in those areas. At the same time, there is something to be said for having a massive user base available, especially for an app with a broad appeal.
With Windows 8 right around the corner, it will be interesting to see if the Windows 8 store is a place where developers can earn a healthy profit. My belief is that even if a small percentage of Windows users move to it, that's still a huge number overall, and it will be a good way to make money.
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Justin James is an OutSystems MVP, architect, and developer with expertise in SaaS applications and enterprise applications.