At a recent, cloud computing roundtable, Gina Bianchini, CEO of Ning, said that cloud computing can give start-ups an edge by allowing them to focus on the application their business is producing, and then give them far wider distribution—through sites like Facebook—than was available just a few years ago. Amitabh Srivastava, corporate vice president of Microsoft's Windows Azure group, added that the cloud eliminates hardware headaches, an important consideration for start-ups that may not even have funding yet.
Reducing start-up costs could be patcullaly important as new business strugle to find affordable financing amid the a tight credit market.
Bill Detwiler has nothing to disclose. He doesn't hold investments in the technology companies he covers.
Bill Detwiler is Managing Editor of TechRepublic and Tech Pro Research and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop support specialist in the social research and energy industries. He has bachelor's and master's degrees from the University of Louisville, where he has also lectured on computer crime and crime prevention.