Data Centers

Video: Cloud computing eliminates hardware headaches for start-ups

Gina Bianchini, CEO of Ning, says cloud computing can give start-ups an edge by allowing them to focus on the application their business is producing, and Amitabh Srivastava, CVP of Microsoft's Windows Azure group, adds that the cloud eliminates hardware headaches for start-ups.

At a recent, cloud computing roundtable, Gina Bianchini, CEO of Ning, said that cloud computing can give start-ups an edge by allowing them to focus on the application their business is producing, and then give them far wider distribution—through sites like Facebook—than was available just a few years ago. Amitabh Srivastava, corporate vice president of Microsoft's Windows Azure group, added that the cloud eliminates hardware headaches, an important consideration for start-ups that may not even have funding yet.

Reducing start-up costs could be patcullaly important as new business strugle to find affordable financing amid the a tight credit market.

About Bill Detwiler

Bill Detwiler is Managing Editor of TechRepublic and Tech Pro Research and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop supp...

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